Affective Computing Lab by Faculty of Business and Economics
Wellcome to the exciting new world of affective computing.
The goal of this lab is to leverage state of the art affective computing tools with the aim of achieving the mission and vision of our faculty: enhancing education opportunities and delivering high quality research in this scientific domain.
The lab will be using EEG, EKG, EMG, EDA, eye tracking, speech sentiment analysis, facial coding and psychometrics to analyse primarily digital content and online economic behaviour.
The lab will be using EEG, EKG, EMG, EDA, eye tracking, speech sentiment analysis, facial coding and psychometrics to analyze primarily digital content and online economic behavior.
We will be using state of the art hardware equipment such as:
EMOTIV EPOC
PUPIL LABS TRACKER
MUSE EEG
EMPATICA
POLAR HR STRAP
TOBI EYETRACKER
AFFECTIVA FACIAL TRACKING
SHIMMER GSR
Metrics that we track and analyse:
1. Emotional arousal and valence
2. Cognitive workload
3. qEEG
4. spectral analysis
5. ERP analysis
6. Stress detection
7. point care plots
8. HR/IBI/IBI
9. Emotional classification
DATABASES USED:
Topics of research we are currently pursuing:
1. VR analysis of shopper experiences
2. E-commerce analysis: UX/UI improvement points
3. Social media marketing: analysis of sponsored post design
4. Instagram: colorimetric study on most popular filters
5. GAPED: using colour changes to examine differences in evoked emotions
6. IAPS/IADS: using colour changes to examine differences in evoked emotions
The Faculty of Business and Economics, University of Zagreb
and LIB INFO brings this lab to you.